Art & Music Italia

The owners wanted to update the look and feel of his Italian art and music camp for teens. They created a fabulous experience for the kids but the original name was ‘Arts Vesuviana’ which wasn’t grabbing peoples attention online or any SEO searches.

I worked with a colleague to create a new name, image and look. We decided Art & Music Italia encompassed more of what he was about and helped the SEO searches. We brought in new photography to capture the team, the camp and the location creating a much younger look and feel for the brand. A camp that might appeal to a teenager looking for an adventure.

The new logo brings Art and Music into the title and also the location - ‘Italia’. The musical clef note is superimposed on a paint splatter which is filled with an image of the ocean - the camp is beautifully located within walking distance of the Italian coastline.

New website