Boschken Orthodontics

Dr. David Boschken was a proud graduate of the University of California at Berkley and connected with the bear mascot so much that he created his first practice logo with an illustration of a family of smiling bears in braces. When Dr. Boschken decided to expand his practice he wanted to revisit the logo but still keep his original vision.

I worked with fonts and positioning to create a more refined and simplified look for Boschken Orthodontics - but still tap into the bear. The office has been able to capitalize on the Boschken bear to brand give away products for clients and promotions.

When Dr. Boschken expanded again we were able to apply the bear to the new location office as well.