Designer and owner, Cindy Estes, has spent all of her adult life in the design world. Her visual eye was fine tuned during a seven-year stint as the in-house graphic designer for The Museum of Contemporary Art in Los Angeles then again after relocating to Boston as a designer at Cipriani Kremer, a graphic design arm of Arnold Advertising.

As an at-home mom Cindy missed the creative outlet of design and after the birth of her daughter, she began a girls clothing line - seam.  Seam was sold all over the country - Barney’s New York, Lester Harry’s, Louis Boston. As it came to an end a good friend suggested starting a reusable fabric gift wrap company - Rapt.